THIS IS WHO WE ARE
We aim to foster the well-being of your body, mind and soul, and the welfare of the beautiful world that surrounds us. This is the beating heart of Rituals - inside and out. From ingredients to sourcing and packaging; from limiting waste to enriching lives, thoughtfulness and sustainability are always at our core. It is for that reason that we guide our actions with three pillars: Clean, Conscious, and Caring.
OUR VISION
Realizing positive impact, while reducing the environmental impact of our business is constant on our mind and never done. It's a continious journey and we aim to be better every day.
To keep ourselves focussed we have defined a few main goals:
- All formulations will contain more than 90% ingredients from natural origin, by 2023.
- In that same year, we hope to have reached 2 million school children with our yoga & mindfulness programma Super Chill. Another major milestone for us is in 2025, when we will only have products in our assortment that are refillable, recyclable and/or made from recycled materials.
“…we are determined to get it right, for you & the well-being of our planet.”
- Raymond Cloosterman, CEO
WHAT CAN WE HELP YOU WITH?
Frequently asked questions
Want to know more? Read our most asked questions here.
